About East 2 West
Established in 2007, we specialized in ALL aspects of pre-production, production and post-production including storyboarding, scripting, producing, shooting, editing and audio recording in both studio and field settings. Located in Kelowna BC, we serve clients all across Canada and the US.
Pre-Production
We begin pre-production once a project has been greenlit. At this stage, finalizing preparations for production go into effect. Financing will generally be confirmed and many of the key elements. By the end of pre-production, the screenplay, storyboard or video concept is finalized and satisfactory to the client. Then, a detailed schedule is produced and arrangements are made for the necessary elements to be available to us for production.
Production
Production is the shooting stage of the shoot, which includes cinematography, audio, lights, as well as directing, art and effects. This may also include other elements, such as actors and presenters. If required, more crew is recruited at this stage. With all the different camera/capture formats available, we focus on using the technology appropriate for the project and budget.
Post-Production
Post-production is the final stage of the production. It is the process of editing segments of production footage, special effects and sound recordings together into a finished video/film. Our editing suite is equipped with state-of-the-art technology and our post-production work is performed using primarily Avid Media Composer and Adobe After Effects.